Orebella by Bella Hadid: Cash Grab or Authentic Fragrance Revolution?

Bella Hadid, the fashion icon and supermodel, launched her new perfume brand, Orebella, in May 2024. The brand offers three scents: Window2soul, Salted Muse, and Blooming Fire, available online and at Ulta stores in the US. Orebella distinguishes itself as the first intentional skin parfum, featuring alcohol-free, vegan, dermatologically tested, clean, and hydrating formulas infused with essential oils. The bi-phase formula combines hydrating snow mushrooms and five moisturizing oils (camellia, almond, olive, jojoba, and shea). It requires shaking before use to create a long-lasting fragrance.