‘Maxxing’: the next level Girlboss

Dictionary.com has selected the term ‘maxxing’ as its Word of the Year. A neologism which “refers to the practice of pursuing an activity to the fullest or optimising a certain aspect of your life”. The concept has spread across online spaces, from ‘proteinmaxxing’ to ‘looksmaxxing’ and ‘skillsmaxxing’. Originally emerging from the manosphere, a rather suspicious starting point in itself, the term has since been adopted by wider internet culture. It might seem like just another passing trend, but trends have a habit of repeating themselves. We have seen this one before. Only then, it was dressed in a high-end blazer and reassuring us that, yes, we really could have it all.