NEWGEN Designer Sinéad O'Dwyer Sets the Stage for Inclusivity and Innovation at LFW: Sinéad O'Dwyer AW25 Review

London Fashion Week is rapidly emerging as the hub for fashion sustainability and innovation, thanks in large part to designers like Sinéad O'Dwyer. A graduate of the Royal College of Art, O'Dwyer is no newcomer to the event, consistently using the platform to challenge industry norms. As part of the British Fashion Council's NEWGEN Programme, O'Dwyer made her debut at London Fashion Week in 2023 and has since secured a place on the schedule.

O'Dwyer's challenge to the fashion industry is embedded in the very DNA of her designs. I first encountered her work during the Spring/Summer 2025 showcase at Copenhagen Fashion Week, where her experimental approach to design and textile techniques immediately stood out. Her creations celebrated femme-identifying bodies of all shapes, sizes, and abilities—an inclusivity often missing in the industry.