Who Put Waitrose Beans on the Fashion Week Menu?
At London Fashion Week, it is apparently no longer enough to ask someone who they are wearing. We need to know what they are eating, too. Across the endless stream of street-style interviews and Fashion Week Reels, the same question keeps appearing: what is your favourite British food? The answers are remarkably consistent. A fry-up. Beans on toast. A Sunday roast. Fish and chips. Pie, occasionally, if someone wants to demonstrate a little more regional knowledge.
The question itself is harmless enough. So are the answers. There is nothing particularly radical about somebody liking a full English breakfast, and there is no reason that someone who works in fashion should not enjoy beans on toast. The oddity is in what these foods have come to represent. Asked outside a fashion show, surrounded by clothes that most people will never be able to afford, a fry-up becomes more than breakfast. It becomes a way of communicating Britishness, normality and relatability. The £2,000 coat might be inaccessible, but look, they like beans on toast.
Kate King, eVal, a Random Swede and the Pleasure of an Ordinary Life
There is something strangely difficult to explain about Kate King. On paper, there is very little about her that should make her an internet phenomenon. She is 27 years old, lives in Aylesbury with her parents, spends a considerable amount of time with people older than herself, has worked relatively little, has never had the conventional dating life that tends to form the backbone of contemporary social media and has built much of her online presence around things as thrilling as the weekly food shop. She is not particularly interested in performing the version of 27 that the internet has taught us to expect. There are no endless nights out, career announcements, couples holidays, gym transformations or carefully constructed declarations of having “figured it all out.” There is Costa. There is bowls. There is radio. There is her mum, Val. There is Mick. There are grocery hauls and meal plans and an extraordinary amount of conversation about what is happening next. And somehow, millions of people have found this completely captivating.